USA: Cincinnati (OH)

Research Technology Center for Protein, Fruit and Vegetable Preservation

Research Technology Center Cincinnati | JBT Liquid Foods

High Pressure Processing (HPP): sustainability and food safety advantages

  • HPP prevents costly waste and food losses with its expanded shelf life capabilities
  • Longer expiration dates give shoppers the confidence to purchase and consume products they might otherwise discard
  • Reduced energy requirements lessen HPP's global warming potential compared to other methods, such as thermal pasteurization
  • HPP inactivates foodborne pathogens, such as Listeria and Salmonella, that could trigger an outbreak causing illness or even death
  • The HPP process is best for retaining the essential nutrients in food and beverages that help consumers avoid negative health impacts and their associated costs
  • Green light for clean labels. By cutting preservatives, producers eliminate the environmental impact of sourcing those ingredients, and the associated health problems often linked to common additives

4 reasons to trust your HPP recipe to JBT Avure

  1. By combining JBT’s extensive food and beverage processing experience as well as food science expertise with the world’s highest throughput HPP machines, you'll work with a single company committed to your product and business success
  2. We proof your recipes in our food science kitchen, and test them on a full-size production machine. We'll work with you to make adjustments to the formulation to optimize flavor, texture and appearance
  3. JBT Avure provides flavor profile advice and makes recommendations for modifying recipes to create delicious and original HPP products
  4. Food safety: JBT Avure's intensive microbiology laboratory runs tests to ensure that food and beverage products are safe and pathogens are inactivated

Food and Beverage Applications

  • Fresh-cut fruit and vegetables and purees
  • 100% juice and juice beverages
  • Deli meats and protein products
  • Shellfish (patented process)
  • Guacamole, salsas, dips, dressings, soups, hummus and more


For more information visit the Avure HPP Foods website:

Please contact to get more information about our testing capabilities.

Printed From|jbtfoodtech/en/solutions/knowledge/liquid-foods-rtc/cincinnati-research-technology-center

About JBT
JBT (NYSE: JBT) is a leading technology solutions provider to the food processing and air transportation industries. We design, manufacture, test and service technologically sophisticated systems and products for regional and multi-national industrial food processing customers through our JBT FoodTech segment and for domestic and international air transportation customers through our JBT AeroTech segment. For more information please visit